Affiliate Disclosure
Last updated: 21 September 2026
What’s Changing UK may use affiliate links in some articles, guides and other content. We want to be clear about when a commercial relationship may exist between the website and a company, retailer, service provider or affiliate network.
What are affiliate links?
An affiliate link is a link that may provide What’s Changing UK with a commission, referral fee or other financial benefit if a visitor clicks the link and then makes a qualifying purchase or takes another qualifying action.
The amount or type of benefit can vary between affiliate programmes. We do not receive a financial benefit from every external link on the website.
How affiliate links work
Affiliate links may lead to retailers, service providers, comparison services, platforms, subscription services, software providers or other businesses. If you use an affiliate link and complete a qualifying action, the relevant partner may attribute that action to What’s Changing UK.
Some articles may contain affiliate links while others do not. Affiliate relationships may also change over time.
Does an affiliate link cost you more?
Using an affiliate link does not necessarily increase the price you pay. The price, availability and terms of a product or service are set by the relevant retailer or provider and should always be checked before purchase.
Editorial independence
Affiliate relationships do not determine our editorial decisions. We aim to cover changes, products, services and resources because they are relevant to the subject matter and potentially useful to readers, not simply because an affiliate relationship exists.
An affiliate relationship does not mean that the relevant company, retailer or platform endorses What’s Changing UK.
Transparency for readers
Where content includes an affiliate relationship, we aim to make the commercial nature of that relationship clear. Where appropriate, affiliate links or related promotional content may carry a clear disclosure near the link or recommendation. For example, a link may be identified as a paid or affiliate link.
This is intended to help readers understand when What’s Changing UK may receive a financial benefit from a link. We do not claim that every product or service mentioned on the site is independently tested, the cheapest available or suitable for every reader.
Amazon Associates
What’s Changing UK may participate in the Amazon Associates Programme. Where Amazon affiliate links are used, What’s Changing UK may earn from qualifying purchases made through those links.
As an Amazon Associate I earn from qualifying purchases.
Not every link to Amazon is necessarily an affiliate link. Amazon does not endorse or sponsor What’s Changing UK simply because the website links to Amazon.
Other affiliate relationships
Amazon is only one potential affiliate relationship. What’s Changing UK may use affiliate programmes or networks operated by other businesses where they are relevant to the website and its readers.
We will not claim that a particular company or affiliate network is a partner unless that relationship has actually been established. The specific programmes and commercial relationships used by the website may change over time.
Questions about affiliate links
If you have a question about an affiliate relationship or disclosure on What’s Changing UK, please contact info@whatschanging.co.uk.
Further information
Our approach is intended to reflect UK expectations around clear and transparent commercial disclosures. You can find further information from the Advertising Standards Authority and the Competition and Markets Authority.
For Amazon-specific requirements, see Amazon Associates UK.